- Jon Feldman previously led Uber Delivery’s Strategy & Planning group.
- At Gopuff he is helping develop its delivery strategy and global operations.
- Gopuff has been aggressively pulling from top tech firms amid a broader expansion in the US and internationally.
Gopuff has hired away a longtime
executive to take a lead role in its strategy and international operations as the Philadelphia-based convenience store delivery service ramps up its growth plans, according to people familiar with the matter.
Jon Feldman, a seven year veteran at Uber, last headed up the strategy and planning team inside Uber’s delivery unit. It’s the group responsible for setting the service’s pricing and monitoring its economics. He had reported into Uber Eats’ top executive Pierre Dimitri Gore-Coty. At Gopuff he’ll be among the top executives leading its global delivery strategy. He’ll report into Tim Collins, the SVP of operations at the fast growing company.
The hire is another indication of how aggressively Gopuff is pulling talent from other tech companies as it makes a run at being a major force in the delivery space. The company, which delivers customers convenience store items like ice cream, batteries and liquor for a small fee, has pulled executives from firms like Uber, Facebook and Amazon in the last few months (Collins himself is a former Amazon executive and briefly worked at Uber).
Gopuff has raised over $1 billion to date, from investors like Softbank and Accel. It has used the capital to make eyebrow-raising acquisitions, like California liquor chain BevMo and routing and mapping software startup RideOS. This May, Gopuff also acquired a UK grocery delivery service Fancy, marking the company’s first official foray outside the US. It’s an area where Feldman is likely to focus in his new role, as Gopuff attempts to bulk up in a European market crowded with competitors.
Feldman did not respond to a request for comment on the move. GoPuff and Uber declined to comment.